Steve ChipmanWhy Recreational Pickleball Players Should Watch The Pros PlayWhile pickleball continues to be the fastest-growing sport in America, many recreational players have commented on X that they’d rather…3 min read·Apr 29, 2024----
Steve Chipman8 Unheralded Benefits of B2B Content Marketing — CRM SwitchMany people only view B2B content marketing as creating more website traffic and generating more leads.3 min read·Dec 14, 2022----
Steve ChipmanWhy AI Is Easting The Marketing WorldIn 2011, Marc Andreessen famously wrote a post entitled, Why Software Is Eating the World.8 min read·Sep 27, 2021----
Steve ChipmanWhat is Page Experience and Why Should You Care? — CRM SwitchPage experience is a hot topic, particularly with Google’s recent update. Google’s page experience update was slowly rolled out for…4 min read·Sep 8, 2021----
Steve ChipmanOrganic Search — What You Need to Know as a Marketer — CRM SwitchWhat is ‘organic search’?7 min read·Apr 25, 2021----
Steve Chipman4 Things To Do First in Sales & Marketing | CYou may have recently started a new business. You might be a salesperson who wants to close more deals. Perhaps you’re a marketer who…4 min read·Mar 19, 2021----
Steve ChipmanSales and Marketing Synergy: How Can it Be Achieved?Sales and marketing synergy begins with an understanding of the different between sales &marketing.4 min read·Nov 29, 2016----
Steve ChipmanFive Levels of CRM RequirementsThe deeper your organization goes into requirements early in the CRM evaluation process, the more successful your CRM implementation will…4 min read·Sep 27, 2016----